Privacy Policy

Effective date: July 8, 2026 Last updated: July 8, 2026

This Privacy Policy describes how Daniel William Diamonds (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information when you visit or make a purchase from this website (the “Site”), contact us by phone or email, or otherwise interact with us (collectively, the “Services”). Capitalized terms not defined here have the meanings given in our Terms and Conditions.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Services.

1. Scope

This Policy applies only to information collected through the Services. It does not apply to information collected by third parties, including through any third-party website, application, or content that may link to or be accessible from the Site. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies before providing them any information.

2. Children’s Privacy

The Services are not directed to children, and we do not knowingly collect personal information from children under 13 (or the age of digital consent in your jurisdiction, if higher). The Site is intended for users who are at least 18 years old or who use it under the supervision of a parent or legal guardian. If you are under 13, do not use the Services or submit any information to us. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete it. If you believe a child has provided us personal information, contact us at [email protected].

3. Information We Collect

We collect information you provide when you register an account, place an order, request a custom design or appraisal, subscribe to communications, enter a promotion, respond to a survey, or contact us. This may include:

• Identifiers — name, postal address, email address, telephone number, and account credentials
• Commercial information — products purchased or considered, order history, returns, and preferences
• Payment information — payment card number, expiration date, security code, and billing address (processed by our payment processors; we do not store full card numbers on our own systems)
• Compliance information — country of residence or, for organizations, country of operation, which we use to comply with applicable laws, including export, sanctions, and anti-money-laundering requirements
• Communications — the contents of messages you send us, including customer service inquiries and reviews

You are not required to provide personal information, but if you decline to provide information we need, we may be unable to process your order or provide certain Services.

When you access the Services, we and our service providers automatically collect:

• Transaction information — details about purchases and returns, including product, price, and the date and location of the transaction
• Log and usage information — browser type and version, access dates and times, pages viewed, time spent on pages, links clicked, search terms, referring and exit pages, and IP address
• Device information — hardware model, operating system and version, unique device identifiers, browser settings, language preferences, and mobile network information
• Location information — precise geolocation from your device if you grant permission through your device settings (which you may revoke at any time), and approximate location inferred from your IP address
• Cookies and similar technologies — as described in Section 4

We may receive information about you from third parties and combine it with information we hold. Sources may include demographic data providers, postal change-of-address services, fraud-prevention and identity-verification services, payment processors, analytics providers, advertising partners, and social media platforms (for example, if you interact with our content or log in using social media credentials, subject to that platform’s settings and policies). We are not responsible for the accuracy of information provided by third parties or for their privacy practices.

4. Cookies and Tracking Technologies

We and our service providers use cookies, web beacons, pixels, tags, scripts, and similar technologies to operate the Site, remember your preferences, maintain your cart, analyze traffic and usage trends, measure marketing effectiveness, prevent fraud, and deliver relevant content and advertising.

Cookies we use may include:

• Strictly necessary cookies, required for the Site to function (e.g., checkout and security)
• Performance and analytics cookies, which help us understand how visitors use the Site
• Functional cookies, which remember your choices and preferences
• Advertising cookies, which may be set by us or third parties to deliver ads relevant to your interests on and off the Site

Most browsers accept cookies by default. You can usually configure your browser to refuse cookies or alert you when cookies are being set. If you disable cookies, some features of the Site may not function properly, and we are not responsible for any resulting loss of functionality.

Do Not Track. Some browsers transmit “Do Not Track” signals. Because no uniform standard for interpreting these signals has been adopted, the Site does not currently respond to them.

5. How We Use Your Information

We use information we collect for the following business and commercial purposes:

• Order fulfillment — processing payments, fulfilling and shipping orders, processing returns and exchanges, and providing customer service
• Communications — contacting you about your account, orders, deliveries, and changes to the Services; sending a registration confirmation; and sending service announcements when necessary (for example, planned maintenance)
• Marketing — sending newsletters, special offers, and promotion or sweepstakes communications, where permitted by law and subject to your right to opt out
• Improvement and analytics — improving the Site’s content, layout, products, and Services; understanding marketplace trends; and developing and improving our marketing and outreach
• Security and fraud prevention — verifying identity, detecting, investigating, and preventing fraudulent transactions, abuse, and other illegal activity, and protecting the rights, property, and safety of the Company, our customers, and others
• Legal compliance — complying with applicable laws and regulations, including tax, export control, sanctions, anti-money-laundering, and know-your-customer obligations applicable to dealers in precious metals and stones
• Enforcement — enforcing our Terms and Conditions and other agreements, and establishing, exercising, or defending legal claims
• Business operations — audits, record-keeping, corporate governance, and evaluating or completing corporate transactions
• Other purposes with your consent or as otherwise disclosed at the time of collection

We may anonymize, de-identify, or aggregate information so it can no longer reasonably be linked to you, and we may use and disclose such information for any lawful purpose without restriction.

Legal bases (EEA/UK visitors). Where the EU or UK General Data Protection Regulation applies, we process personal data on the following bases: performance of a contract (e.g., fulfilling your order); our legitimate interests (e.g., improving the Services, securing the Site, preventing fraud, and direct marketing where permitted); compliance with legal obligations; and your consent, where required (which you may withdraw at any time without affecting prior processing).

6. How We Share Your Information

We do not sell, rent, trade, or license your personal or financial information to third parties for money. We may disclose information as follows:

• Service providers. We share information with vendors that perform services on our behalf, including payment processing, card issuing and verification, shipping and logistics, insurance, IT and hosting, analytics, marketing, customer support, and fraud prevention. We share only the information reasonably necessary for them to perform their functions, and we require them to protect it and use it only for those purposes.
• Professional advisors. We may disclose information to lawyers, accountants, auditors, insurers, and other advisors in connection with the professional services they provide us.
• Legal requirements. We may disclose information in response to subpoenas, court orders, warrants, or other lawful requests by public authorities (including to meet national security or law enforcement requirements), or where we believe in good faith that disclosure is required or permitted by law.
• Protection of rights. We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding suspected fraud, violations of our Terms and Conditions, situations involving potential threats to the safety or legal rights of any person, or illegal activity, or as evidence in litigation.
• Business transfers. If we are involved in, or evaluate, a merger, acquisition, financing, reorganization, bankruptcy, receivership, or sale of some or all of our assets, information may be disclosed to counterparties and their advisors as part of due diligence and transferred as a business asset in the transaction. Any acquirer’s use of the information will remain subject to the privacy policy in effect at the time of collection, unless you are notified otherwise and given any legally required choices.
• Affiliates. We may share information with our corporate affiliates for purposes consistent with this Policy.
• Aggregated or de-identified information. We may share information that does not identify you (for example, daily visitor counts or average order values) with third parties, including advertisers and partners, for any lawful purpose.
• With your direction or consent.

7. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, including to provide the Services, comply with legal, tax, accounting, anti-money-laundering, and reporting obligations, resolve disputes, enforce agreements, and protect our legal rights. Retention periods vary based on the type of information, the purposes of processing, and applicable legal requirements. When information is no longer needed, we will delete, anonymize, or securely store and isolate it until deletion is possible.

8. Data Security and Breach Response

We maintain a written information security program with administrative, technical, and physical safeguards designed to protect personal information against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction, appropriate to the nature and sensitivity of the information. These measures include:

• Encryption — industry-standard encryption (TLS) for personal and payment information in transit, and encryption of sensitive data at rest where appropriate
• Payment security — payment card transactions are processed by PCI DSS–compliant payment processors; we do not store full payment card numbers on our own systems
• Access controls — access to personal information is restricted to personnel and service providers who need it to perform their functions, protected by authentication controls, and revoked when no longer required
• Vendor management — service providers that handle personal information are contractually required to maintain appropriate security measures and to use the information only for the services they perform for us
• Monitoring and testing — we monitor our systems for vulnerabilities and potential intrusions and periodically review and update our security practices
• Data minimization and retention limits — we collect only the information we need and retain it only as long as necessary, as described in Section 7, which reduces the impact of any potential incident
• Personnel practices — employees with access to personal information are subject to confidentiality obligations and security training

If we become aware of a security incident that compromises, or that we reasonably believe has compromised, the confidentiality, integrity, or availability of your personal information, we will:

• Promptly investigate the incident, take reasonable steps to contain and remediate it, and assess the nature and scope of the information involved
• Notify affected individuals and, where required, regulators and consumer reporting agencies without unreasonable delay and within the time periods required by applicable data breach notification laws of your state or country of residence
• Provide notice by email, postal mail, or prominent posting on the Site, as permitted by law, describing the nature of the incident, the categories of information involved, the steps we have taken, and steps you can take to protect yourself
• Cooperate with law enforcement and regulators as appropriate (and, where law enforcement determines that notification would impede an investigation, notification may be delayed as permitted by law)

No method of transmission over the Internet or method of electronic storage is completely secure. While we implement the safeguards described above, we cannot guarantee absolute security, and to the fullest extent permitted by applicable law, we are not liable for unauthorized access to or disclosure of personal information arising from circumstances beyond our reasonable control. You are responsible for maintaining the confidentiality of your account credentials, using a strong and unique password, and restricting access to your devices. Notify us immediately at [email protected] if you suspect unauthorized access to your account or believe your information has been compromised. We will never ask you for your password or full payment card number by email; treat any such request as fraudulent and report it to us.

9. International Transfers

We are based in the United States, and the information we collect is processed and stored in the United States and may be transferred to other countries where we or our service providers operate. These countries may have data protection laws that differ from those of your jurisdiction. Where required by applicable law, we implement appropriate safeguards for cross-border transfers, such as standard contractual clauses. By using the Services, you understand that your information will be transferred to and processed in the United States.

10. Your Choices

• Marketing emails. You may opt out of marketing emails at any time by using the unsubscribe link in any marketing message or contacting us at [email protected]. Please allow a reasonable time for processing. You cannot opt out of transactional or service communications relating to orders you place or your account.
• Account information. At your request, we will correct or update your personal information, or disable your account to prevent future purchases. Contact us at [email protected].. For your protection, we may need to verify your identity before acting on a request, and we may retain certain information as required or permitted by law. Do not send credit card numbers or other sensitive information by email.
• Cookies. See Section 4.
• Location. You may disable precise location sharing in your device settings at any time.

11. U.S. State Privacy Rights

This section applies to residents of states with comprehensive consumer privacy laws, including California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia, and supplements the rest of this Policy.

In the preceding 12 months, we have collected the following categories of personal information, as described in Section 3: identifiers (name, postal address, email address, telephone number, IP address, account credentials); customer records (billing information and payment card details, processed by our payment processors); commercial information(purchase and return history, product preferences); internet or other electronic network activity (browsing history, log data, and interactions with the Site); geolocation data (approximate location, and precise location only with your permission); audio or electronic information (customer service communications); and inferences drawn from the above (such as product preferences). We do not knowingly collect sensitive personal information beyond payment data used solely to process transactions, and we do not use or disclose sensitive personal information for purposes requiring a right to limit under California law.

We collect this information from the sources described in Section 3, use it for the purposes described in Section 5, and disclose it for business purposes to the categories of recipients described in Section 6 (service providers, professional advisors, affiliates, public authorities where legally required, and parties to corporate transactions).

We do not sell personal information for money. However, our use of third-party advertising and analytics cookies may constitute a “sale” or “sharing” of personal information (identifiers, internet activity, and commercial information) under California law, or “targeted advertising” under other state laws. You may opt out at any time:

• By clicking the “Your Privacy Choices / Do Not Sell or Share My Personal Information” link in the Site footer; or
• By enabling a legally recognized universal opt-out preference signal, such as Global Privacy Control (GPC), in your browser. We honor GPC signals as an opt-out of sale/sharing and targeted advertising for the browser or device on which the signal is set.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Subject to certain conditions and exceptions, you have the right to:

• Know and access — request confirmation of whether we process your personal information and obtain a copy of the specific pieces and categories collected, the sources, the purposes, and the categories of third parties to whom it was disclosed
• Correct — request correction of inaccurate personal information
• Delete — request deletion of personal information we collected from you, subject to legal exceptions (for example, records we must keep to complete transactions, prevent fraud, or comply with legal obligations, including record-keeping requirements applicable to dealers in precious metals and stones)
• Portability — obtain your information in a portable and, to the extent technically feasible, readily usable format
• Opt out — opt out of sales, sharing, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects (we do not engage in such profiling)
• Limit sensitive information — where applicable; as noted above, we do not use sensitive personal information for purposes that trigger this right
• Non-discrimination — not receive discriminatory treatment (such as different prices or service quality) for exercising your rights

Submit requests by emailing [email protected]. or calling 1 (877) 296-4065. We will verify your identity by matching information you provide against information in our records (for example, your name, email address, and recent order details); we may request additional information where necessary, and we will not use verification information for any other purpose. You may designate an authorized agent to submit requests on your behalf; we may require proof of the agent’s authority and verification of your identity.

We will respond within the time required by your state’s law (generally 45 days, extendable once where reasonably necessary with notice to you). We do not charge a fee to process requests unless they are excessive, repetitive, or manifestly unfounded.

Appeals. If we decline to act on your request, you may appeal by replying to our decision or emailing [email protected]. with the subject line “Privacy Rights Appeal.” We will respond within the period required by your state’s law. If your appeal is denied, you may contact your state Attorney General.

California “Shine the Light.” California residents may request, once per calendar year, information about personal information disclosed to third parties for those parties’ direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.

12. GDPR Notice for EEA, UK, and Swiss Visitors

This section applies if you are located in the European Economic Area, the United Kingdom, or Switzerland, and supplements the rest of this Policy. For purposes of the EU General Data Protection Regulation (GDPR), the UK GDPR, and the Swiss Federal Act on Data Protection, Daniel William Diamonds is the data controller of your personal data. You can reach us using the contact details in Section 16.

We process your personal data only where we have a legal basis to do so:

• Performance of a contract — to process and fulfill your orders, manage your account, handle returns, and provide customer service (Art. 6(1)(b))
• Legitimate interests — to operate, secure, and improve the Services; prevent fraud and abuse; conduct analytics; engage in direct marketing to existing customers where permitted; and establish, exercise, or defend legal claims (Art. 6(1)(f)), balanced against your interests, rights, and freedoms
• Legal obligation — to comply with tax, accounting, anti-money-laundering, sanctions, export control, and other legal requirements (Art. 6(1)(c))
• Consent — for non-essential cookies, precise geolocation, and marketing communications where consent is required (Art. 6(1)(a)). You may withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.

Subject to the conditions and exceptions in applicable law, you have the right to:

• Access (Art. 15) — obtain confirmation of whether we process your personal data and a copy of that data
• Rectification (Art. 16) — have inaccurate personal data corrected and incomplete data completed
• Erasure (Art. 17) — have your personal data deleted in certain circumstances, for example where it is no longer necessary for the purposes for which it was collected
• Restriction of processing (Art. 18) — restrict how we use your data in certain circumstances, for example while a dispute about accuracy is resolved
• Data portability (Art. 20) — receive personal data you provided to us in a structured, commonly used, machine-readable format and transmit it to another controller
• Object (Art. 21) — object to processing based on legitimate interests on grounds relating to your particular situation, and object at any time to processing for direct marketing, in which case we will stop that processing
• Withdraw consent (Art. 7(3)) — at any time, where processing is based on consent
• Not be subject to automated decision-making (Art. 22) — we do not make decisions producing legal or similarly significant effects based solely on automated processing

To exercise these rights, contact us at [email protected]. We will respond within one month, extendable by two further months for complex or numerous requests, with notice to you. We may need to verify your identity before fulfilling a request. Exercising these rights is free of charge unless requests are manifestly unfounded or excessive.

If you believe our processing of your personal data infringes applicable law, you have the right to lodge a complaint with a supervisory authority, in particular in the EU member state of your habitual residence, place of work, or the place of the alleged infringement; with the UK Information Commissioner’s Office (ICO) if you are in the UK; or with the Swiss Federal Data Protection and Information Commissioner (FDPIC) if you are in Switzerland. We would appreciate the opportunity to address your concerns first, so we encourage you to contact us before approaching a regulator.

Your personal data will be transferred to and processed in the United States, which has not received a general adequacy decision from the European Commission. Where we transfer personal data from the EEA, UK, or Switzerland, we rely on appropriate safeguards, including the European Commission’s Standard Contractual Clauses (and the UK Addendum or International Data Transfer Agreement, as applicable), or on derogations such as the performance of your contract (Art. 49(1)(b)) where we process your data to fulfill an order you placed. You may request a copy of the relevant safeguards by contacting us.

We retain personal data in accordance with Section 7. As a guide: order and transaction records are retained for the period required by tax, accounting, and anti-money-laundering laws (typically 7–10 years); account data is retained while your account is active and for a reasonable period thereafter; and marketing data is retained until you opt out or withdraw consent.

We collect information offline as well — for example, when you call to place an order or ask a question, we ask only for the information needed to assist you. We treat information collected offline consistently with this Policy.

The Site may contain links to third-party websites, plug-ins, and applications. Clicking those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third parties and are not responsible for their privacy practices or content.

We may update this Privacy Policy from time to time in our sole discretion. When we do, we will post the revised Policy on the Site and update the “Last updated” date above. If we make material changes, we will provide notice as required by applicable law (for example, by posting a prominent notice on the Site or emailing registered users). Your continued use of the Services after the effective date of a revised Policy constitutes your acceptance of it. We encourage you to review this Policy periodically.

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact us: Daniel William Diamonds Email: [email protected]. Phone: 1 (877) 296-4065 Mailing address: 631 S. Olive Street #320, Los Angeles, CA 90014, USA